Plan campaigns, attach costs and compare contribution by channel and attribution model.

1. 1Create a campaign and link it to its main channel and owner.
2. 2Upload or enter costs (media, creative, fees) so ROAS/ROMI/CPL/CAC can be computed.
3. 3Attach tracking assets (UTMs, QR, coupons) to capture touchpoints.
4. 4Open Reports to see attributed revenue, margin and ROI by campaign.

Tip: A campaign without costs will show empty ROAS/ROMI — always add at least one cost row.