Executive analytics built from attribution results — measured, attributed and estimated evidence stay separate and exportable.

1. 1Set the period and the filters (channel, campaign, model, evidence) — they are saved automatically.
2. 2Read the executive KPIs and the evidence split before sharing the numbers.
3. 3Drill into channel/campaign tables and the funnel for narrative.
4. 4Export PDF for board, CSV for finance — both include filters and evidence breakdown.

Tip: Switch attribution model in the filters to stress-test the report before publishing it.